Built label by label

Dolce Doro sat on shelf in a Qatar retail landscape where the frozen and dairy aisle is dominated by long-established international imports. A local F&B line competing for the same shelf space needed packaging built to hold its own next to global brands, not just look presentable in isolation.

The challenge

Colosseum Deli needed retail-ready packaging for its growing ice cream range, evolving the brand from an earlier cup design into the Dolce Doro identity used across its full flavour lineup.

The approach

Print-ready label artwork for each flavour and pack format, coordinating directly with Colosseum’s production team through multiple revision rounds as the range expanded.

The outcome

Multiple label versions were finalized and remain in active production use, with the client still requesting updated source files as new print suppliers and flavours came online: an ongoing, living packaging system rather than a single launch.