Earning its shelf space

Alforno had to earn shelf space at Al Meera, Qatar’s largest grocery chain with more than fifty branches nationwide, in a frozen food aisle where imported names like Sadia dominate. Winning attention next to established international packaging, on a shelf most shoppers scan for seconds, is as much a design problem as a product one.

The challenge

Colosseum Deli needed a retail-ready pizza brand that could sell on shelf at major Qatar grocery chains, backed by a marketing program built to grow awareness from a low starting point.

The approach

A full identity and packaging suite across the product range, extended over several years into new SKUs, a football-kit sponsorship, radio creative, and seasonal retail campaigns.

The outcome

Alforno shipped as a stocked retail line and the relationship has run continuously for multiple years, including logo refreshes, seasonal campaigns, and sponsorship activations.