Why we rebranded from Quirk

For a while we were Quirk Brand Communication. It was a fine name. It was also a name that described a personality trait, not a way of working.

zero.works is the way of working. Every project starts at zero: no template, no recycled deck, no assumption that what worked for the last client works for this one.

Renaming a studio is a strange thing to do well into its life. It means telling existing clients the name on the invoice is changing. It means rebuilding a website, which, if you’re reading this, you’re looking at.

We did it anyway because the old name stopped explaining what we actually do. This one does.